It just did.
Introducing, Kate Spade Saturday. A fun, casual, eclectic mix of Kate Spade and retro cool with a mod twist. The brand was launched earlier this year and most recently has been spotted in "pop-up shops" around the NYC area. The line features the cutest weekender bags, sandals. iPhone cases, and even pillows! The prints are fresh and fun, and the prices won't break you bank (need I say more?!).
But the best part of Kate Spade Saturday? The brand's use of social media. Saturday has been born on platforms like Twitter (@ks_saturday) and Instagram (@ks_saturday), and uses these everyday to interact with customers. The twitter feed is constantly responding and interacting with users, and Saturday has already had tons of Instagram activity advertising their 24 hour pop-up shops, located throughout NYC for only a short time. Even the site is fun! Visit the FYI Guide for short videos on how to style their favorite pieces multiple ways. Or head to the Design Your Own Weekender bag to build a one of a kind bag perfect for summer getaways.
It's time other retailers take note: the best way to develop a brand is to have a strong social media presence. It leads to brand loyalty, which turns into repeat purchasers, which means lots of dollar signs (simple marketing math, really).
So without further adieu, I bring you my absolute favorite from the Saturday collection, even though if I could, I would have them all!
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| Jump Around Jumpsuit in Abstract |
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| Criss Cross Corded Dress in Painted Plaid |
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| Utility Pocket Shorts in Busy Floral |
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| The Weekender Bag |
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| Half Circle Bag |
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| Corded Knot Necklace |
Happy Shopping!
